About us
Probably your next
favorite sewing tool
Explore all our products. Your next favorite sewing tool is among them.
Once upon a time in a world of fabric...
Discover the history of sewing with our well-documented guides and tutorials.
Learn about the innovations in sewing technology that are transforming the craft.
The most beautiful things in the world cannot be sewn or touched, they are felt with the heart.
— Thomas Edison
Meet our team of sewing experts
Dedicated professionals driving our success in the sewing industry
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands busy by participating in the development of innovative sewing tools, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the sewing industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Technical Officer
Aline is one of those rare individuals who can truly say they love what they do. She mentors a talented team of designers and oversees a community of passionate sewing enthusiasts.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us easily understand the market and improve our offerings. She is determined to drive success and delivers her professional acumen to bring the company to the next level.